You are required to write a strategic report on Southwest Airlines, the organization needs
to develop a strategic plan. The board of directors of this organization asks you to write a report. The first 10 pages of the report summarize your conclusions from the analysis of the external (PESTEL) and internal environment (SWOT). The last 10 pages of the report are your strategic recommendations.
-full intro and analysis of company
-what challenges have they been facing
-what ideas do you have to better the company
-how will you implement these ideas
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