Stakeholders

Look over the three following case studies of ethical dilemmas:
Victor, D. (2017, April 5). “Pepsi Pulls Ad Accused of Trivializing Black Lives Matter”
Actions
. The New York Times.
Dana, W. (2014, December 5). “A Note to Our Readers”
(Links to an external site.)
. Rolling Stone.
Kirsch, N. (2018, July 11). “Papa John’s Founder Used N-Word On Conference Call”
(Links to an external site.)
. Forbes.
For each case, identify the media practitioner at the center of the dilemma and at least six individual stakeholders or stakeholder groups that are affected by the practitioner’s decision. Get creative! There are always more stakeholders than the “victim” and “actor.”
What are the long-term and short-term effects of the decision for each stakeholder? As a communication leader, what is your response/message to each stakeholder?

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