Starbucks Review Questions

Read the Starbucks case pdf document and respond to the following questions:

1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets.
2. What are the major sources of risk facing the company? Discuss potential solutions.
3. Based on your reading so far critique Starbucks’ overall corporate strategy.
4. Based on your reading so far, what advice would you have for Starbucks in Africa? In China?
5. Briefly discuss Starbucks’ Global Strategy. Share one suggestion you would make for their strategy in either Africa or China.

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