Do Stories Have A Place In Our Communication?
Dr. John Kotter, a world-renowned expert on change and a professor at the Harvard Business School, found that to change people, you have to tell them stories. You have to speak to their feelings. For example, it’s one thing to hear drug prices are skyrocketing. It’s something else when you hear the story of a grandmother who must choose between paying for life-sustaining drugs or buying food. In the first case, you may file away the fact that drug prices are going up, and that’s probably the end of it. But in the second case, the story of the grandmother may resonate with you. You may think, “Yeah, I can relate to that.” You may even be inspired to do something about the drug prices or support a political candidate who promises to do something about the prices.
Watch the following short video about how Dinesh Rudra used stories in his work at Malaysia Airlines.Do Stories Have A Place In Our Communication?
Dr. John Kotter, a world-renowned expert on change and a professor at the Harvard Business School, found that to change people, you have to tell them stories. You have to speak to their feelings. For example, it’s one thing to hear drug prices are skyrocketing. It’s something else when you hear the story of a grandmother who must choose between paying for life-sustaining drugs or buying food. In the first case, you may file away the fact that drug prices are going up, and that’s probably the end of it. But in the second case, the story of the grandmother may resonate with you. You may think, “Yeah, I can relate to that.” You may even be inspired to do something about the drug prices or support a political candidate who promises to do something about the prices.
Watch the following short video about how Dinesh Rudra used stories in his work at Malaysia Airlines.
https://youtu.be/xBsLeobkm2Ahttps://youtu.be/xBsLeobkm2A
Reflection Assignment
Now, in a one-page reflection paper, reflect on the role of stories in communication. Do you think stories have a place in our communication, especially in the business environment? Give an example of a situation in which you have used a story to influence or where a story was used that influenced you. What made that story work? Please reflect on an example of a situation in which you have used a story to influence or where a story was used that influenced you. What made that story work, if it did? What got in the way of the story being a part of effective communication? How do you know when to use a story, especially in the business environment?
Although it is your reflection, and therefore there is no right or wrong answer, it is expected that your reflection will do the following:
show evidence of critical thinking
demonstrate concepts related to bias and organizational behavior
be written clearly and concisely with correct grammar and spelling
be at least one page in lengthReflection Assignment
Now, in a one-page reflection paper, reflect on the role of stories in communication. Do you think stories have a place in our communication, especially in the business environment? Give an example of a situation in which you have used a story to influence or where a story was used that influenced you. What made that story work? Please reflect on an example of a situation in which you have used a story to influence or where a story was used that influenced you. What made that story work, if it did? What got in the way of the story being a part of effective communication? How do you know when to use a story, especially in the business environment?
Although it is your reflection, and therefore there is no right or wrong answer, it is expected that your reflection will do the following:
show evidence of critical thinking
demonstrate concepts related to bias and organizational behavior
be written clearly and concisely with correct grammar and spelling
be at least one page in length
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