SWOT and PESTLE analyses are useful tools for decision-makers when evaluating the pros and cons of a project or initiative. Their analysis can be applied to small or large scopes of decision-making. A SWOT analysis mainly examines internal business factors, and a PESTLE analysis examines external factors on a business.
Explain why, as a business leader, you should use both SWOT and PESTLE analyses. Also, provide four advantages of using them together to achieve a strategic advantage.
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