Strategic Choices

Using the three competitive dimensions of cost, quality, and customer service to explain your rationale for your most recent significant product or service purchase. Consider a consumer good, such as an automobile or a household appliance, a service such as a decision to open an account at a bank or to purchase insurance, or any other product or service that you have purchased in the last two years that cost more than $100. Explain in rank order of importance the three competitive dimensions you considered in making such a purchase. Speculate on the strategic implications of your decisions on the manufacturer or service provider

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