Strategic Management and Corporate Responsibility

You are required to produce a 3500-word essay
based on the following tasks:

1.
An introduction to the company and its current
approach to corporate responsibility and sustainability (10%)
2.
With reference to the triple bottom line (and
other appropriate theory), discuss the key dilemmas involved in being an
‘ethical’ company. Ensure your answer is theoretically grounded and relates to
the sector and organizational context outlined in the scenario (30%)
3.
Drawing upon value chain and resource-based
view, discuss the company’s source(s) of competitive advantage (30%)
4.
With reference to your answer to part (1), (2)
and (3), argue for a strategic proposal that can further enhance the company’s
source(s) of competitive advantage, and supports one or more of the 17 UN SDG
themes (30%)

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