Chapter 1
Case
Have you heard about SPANX?
Please watch the following two videos:
First, watch Video 1 at https://youtu.be/FIFkHyLr8QQ
Second, watch Video 2 at https://youtu.be/KfiLYjPCxTc
After watching the videos answer the following questions:
1- What is Spanx’s Competitive Advantage? Is it sustainable in the United States? Is it sustainable all over the world?
2- Explain how Spanx creates superior value for its customers?
3- Visit Spanx’s website (https://www.spanx.com/) and explain what has changed since Sara’s 2006 interview with Oprah showed in video 1. In your opinion, what makes Spanx sustain its competitive advantage?
4- After visiting Spanx’s website, do you see any signs of Sara following the AFI Strategy Framework? Explain.
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