Create a strategic marketing plan to include the extended marketing mix,
implementation, and measurement.
Conduct a critical evaluation and discussion, which shows awareness of current problems, and contemporary issues and debates that draws on new insights or perspectives for your case study. To conduct a critical discussion your work needs to demonstrate your ability to synthesize current research and advanced scholarship in an original, creative and innovative manner. Utilizing academic research using literature from journals, books will help you to undertake this critical evaluation and discussion and it is by making effective use of evidence and scholarly sources as well as drawing on your own insights and ideas, which will help you to develop a critical approach in your work.
Therefore, please avoid descriptive essays, as these do not meet the requirements of this assessment point. Try to elaborate on theory, and provide your own argument.
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