Strategic Plan – Geek Garments

*Refer to the attached outline when structuring the paper. The course textbook is International business: Environments and operations (16th ed.) by John D. Daniels, Lee H. Radebaugh, and Daniel P. Sullivan*

In this paper, you will

Create an international business or international venture outside of the U.S. (e.g., export/import, franchising, manufacturing, joint venture, etc.)
Define the name, nature of the business, and brief background of the company and industry. Be sure this venture is created and is unique and innovative.
State the specific target market for the venture.
Create a strategic plan that includes the following (in any order you decide):
An analysis of the competitive advantage of your venture (Why will it be successful?).
A PESTLE analysis, or a similar business analysis process, of the host country.
A 6- to 12-month timeline of your venture’s expansion.
A list of SMART goals.
A summary of startup human resources and marketing concepts.
A SWOT analysis of the venture that evaluates at least four challenges and advantages and/or opportunities and threats (e.g., cross-cultural, foreign currency, legal, etc.).
Suggest recommendations to overcome the challenges and threats from the SWOT you conducted.
Please note each step of the strategic plan is worth 1 point.

The Final Paper: Strategic Plan

Must be 2,000 to 2,500 words in length (not including title and references pages) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Center’s APA Formatting for Microsoft Word (Links to an external site.) resource.
Must include a separate title page with the following:
Title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
Student’s name
Name of institution (University of Arizona Global Campus)
Course name and number
Instructor’s name
Due date
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions (Links to an external site.) as well as Writing a Thesis Statement (Links to an external site.), refer to the Writing Center resources.
Must use at least five scholarly and recent sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must have minimal direct quotes (no more than 10% of the paper).
Must not be a narrative (no first person or story telling).
Must include, at least, level one APA Style headings.
Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) guide.
Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications.

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