Strategic Recommendation / Solution (approx.850 words)
Present and discuss the comprehensive strategic recommendation / solution to rejuvenate the brand (Bottega Veneta9. Provide a detailed explanation / rationale that underpins the selection of your strategic recommendation / solution. You can also provide justification for your recommendation / solution.
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Presented as a consultant, this section should be realistic and valuable to the executive board of the brand and should be based on the case analysis section research. This should include costings and timelines supported with a critical path to execution. You can also provide a brief outline on how to implement your strategic recommendation and any challenges the firm might face during this process. Consider brand extension, internationalisation, sustainability, retailing and marketing strategies if applicable and digitally mock up your proposals.
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