Assignment Question : Create a market segmentation, target and brand positioning for your product. Step 1 : Briefly explain what is STP process and how it is beneficial for the chosen firm. Step 2 : Rubric 1 : Critically explore market segments for an organisational context 1. Explain the process of Market Segmentation. 2. Segment your company’s market based on the Bases of market segmentation such as Demographic, Psychographic, Behavioral and Geographic segementation. Step 3 : Rubric 2 : Evaluate targeted segments for an organisational context. Now explain out of the market segmentation which market segment/segments are suitable for your chosen firm. Explain Targeting? After the above, which type of target marketing is adopting/adopted. Explain it in detail. Step 4 : Rubric 3 : Design a differentiated brand position for targeted segments for an organizational context. Explain positioning? Select and explain in detail which market positioning strategies are adopting/adopted by the chosen firm. The chosen firm is Tesco.
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