Strategy Investigation: Why the business model has grown in popularity over the last two decades?

Strategy Investigation
This investigation requires you to examine in detail why the business model has grown in popularity over the last two decades. This has happened, at times, at the expense of a firm’s strategy. For this assessment, you need to analyses the limitations of the traditional approach to strategic management that might explain the increased use of the business model. Additionally, you need to investigate approaches to strategy formulation, i.e. demand-side strategy, that complement the development of a firm’s business model, and specifically, its value proposition.
The strategy investigation requires you to provide a 2,000 (+/-10%) word assignment that evaluates alternative principles and concepts to demonstrate further your critical analysis skills. The use of diagrams to support your discussion is encouraged while your ability to synthesis key principles, concepts and models into your own conceptual frameworks.
You must cite, using Chicago Referencing, at least ten (10) references, a minimum of five (5) of which need to be from academic journals (examples of these journals are listed below). Since there has been a rapid growth of late, in the number of journal articles that relate to the topics of strategy and business models, it is expected that at least five (5) of the references you use have been published since 2018 (last five years).

All the Articles & Chapters PPT are attached.

Last Completed Projects