What is it? (Describe the product and determine its value proposition)
What is the business model? (How will you sell and distribute the product) Supply chain.
What resources do you already have, and what do you need?
What solutions will this product offer?
How do we plan to survive beyond the initial hype?
What is the competitive landscape?
What is our pricing and packaging strategy?
How much are we budgeting for this product? Or What is the budget for this product?
How are we going to develop a staffing plan?
How to make a job description?
A new product for a sustainable hair accessories line for the brand Tom Ford.
-scrunchies, headbands, hair clips, hair combs, headscarves, hair ties
Competitors are Dior, Chanel, and Gucci.
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