• Target Market in the Charles Town, WV

The
two parts of the overall marketing plan that will be completed this week are
the sections for the Target Market, and the explanation of the 5Ps (Product,
Price, Place, Promotion, and Positioning). Please thoroughly addresses the
following components.
Target Market in the Charles Town, WV area.

Who are the residents, businesses, or groups in the
Charles Town, WV area that would be most interested in minor league
baseball?
In most cases, target markets can be further broken
down into smaller market segments? How does this apply to the Charles
Town target market. Please explain.

Explanation of the 5Ps.

In most marketing circles, these are typically
referred to as the 4Ps. However, positioning, or where the product is
positioned in the market, is also a crucial part of the marketing
process. Therefore, please provide answers to the following questions.

Product – What is the product or products you are
selling?
Price – At what price point will the product or
products be priced?
Place – Where will the product or be products be
distributed?
Promotion – How will you make consumers aware of
the product or products?
Positioning – Where will the position of the
product or products be in relation to other competing products or services?

Please
create a PowerPoint presentation covering the areas listed above for
presentation to the City Council of Charles Town, WV. Please be sure to review
the “PowerPoint Presentation Do’s and Don’ts” document that’s
attached. Remember, the PowerPoint must be in bullet format and must include a
notes section.
The notes section should be a summary of the bullet points in
your presentation, such that if you were
unable to make the presentation,
someone else could make the presentation for you by reading what you’ve written
in the notes section.

Remember, you will be handing this to the president and board of trustees for
review. Be sure to carefully proof your work. Please include a title slide that
includes name and the assignment topic, as well as a
reference slide at
the end of your PowerPoint presentation which includes a minimum of
three (3)
scholarly sources. Don’t forget that every source should be correctly cited throughout your
presentation on the appropriate slide.
Length
of this section of your marketing plan: This assignment should be approximately
10-12 PowerPoint Slides (not including title page and references).

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