Technical and Privacy Challenges in Personalized E-Commerce (B2C): Users’ Experience Across California

use the 5 pager document to incorporate the changes (red text) in the chapter 1-4 draft. My PhD is in IT, so we have to make sure that everything that we write is directly related to Information Technology. Please message me if you have any question. I have roughly estimated 10 pages to re-write/edit but this can be adjust as per your effort. Please make sure everything in the draft makes sense and have simple language. citation should be only 2-4 years old only not more than that.
Focus on rewriting the Method (Model used such as TAM, TAM2, UTAUT, …..to UTAUT3). Appriciate the help in advance. thanks

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