The art of persuasion

OPTION 2: THE ART OF PERSUASION
Social Psychology
The assigment is mising the your own personal add campaing for this assigment
Chapter 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings (Persuasion)
Chapter 8: Conformity: Influencing Behavior (Compliance)
Due to your expertise in psychological persuasion tactics (Chap. 7 “Persuasion by Communication” & Chap 8 “Compliance”), you have been hired in this election year as a political campaign consultant. Your job is to design the best television advertisement you can in order to persuade the most voters to support your position. The ad you design can be for your favorite candidate, favorite issue, or for a made up candidate or issue. Note that the advertisement should not be a copy of an existing campaign advertisement. If you submit a copy of an existing campaign ad, you will receive a zero on the assignment.
Summary Format: For credit, you must turn in a brief paper (3 – 4 typed, double spaced pages with 12 point font) with each of the following:
Describe the ad you have created. Be specific and include details on the images, music, and/or anything spoken by the characters or announcers. Feel free to use figures and illustrations; however these are not required. (15 points)
Explain specifically how you have incorporated what you have learned about factors affecting persuasion. You should fully address the issues listed below. You should address each point in more detail for full credit, using notes from class and your text making sure to cite and use references.
Central and peripheral routes to persuasion. (7 points)
The source. For example, are you using a credible, likable source to persuade voters? Be sure to state what makes your source persuasive. (7 points)
The audience. Consider the audience you are targeting and whether your tactics will differ. For example, would an ad aimed at traditional college students differ from one aimed at retirees? (8 points)
Within the message make sure to utilize one of the techniques discussed in the Compliance section of Chapter 7. Describe the technique and explain how you are using it to increase the chance of your advertisement being effective. (8 points)
Grammar, APA style, and spelling (5 points)

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