Topic: The ‘Artification’ of luxury fashion brands: a strategic marketing and branding tool
Research question: How can art enhance consumer engagement in the luxury fashion industry?
Aim: To explore whether the application of art lead to competitive advantage and the creation of lasting value for luxury fashion brands.
Objectives:
To analyze different models of collaboration between luxury fashion brands and art: cooperation with artists, application of art and the implementation of experiential strategies into retail spaces and shows
To define which values are added by art and which is the main one for luxury fashion brands
3. To assess whether using art is the right way to create emotional value between brands and customers
4. To determine what the competitive advantage is for luxury fashion brands that convey themes and messages on the runway through art
NEED TO WRITE:
1. INTRODUCTION: AROUND 500 WORDS
2. LITERATURE REVIEW: AROUND 1300 WORDS
3. CONCLUSION: AROUND 200 WORDS
THE LITERATURE REVIEW SHOULD COVER IN-DEPTH THE TOPIC IN GENERAL AND SHOULD ASSESS THE FIRST
OBJECTIVES.
Academic rigour is very important: need to reference both in the text and I also need all the
reference links to do the reference list at the end. Everything need to be referenced and
supported by reliable sources. I must use books, academic journals, conference
proceedings, theses.
The reference system is “Manchester Metropolitan University – Harvard”
https://libguides.mmu.ac.uk/c.php?g=281251&p=1873940
100% Free-plagiarism
Introduction – Appx. 500 words
Background and importance of the topic and your Research Question (controversy and hypothesis if it is the case)
Aim – only 1 aim, the statement would be in the future tense.
Objectives – 3 to 5 objectives that will enable you to fulfil the aim.
Opening paragraph starts with a general statement of the study approach
Literature Review – Appx. 1300 words
It should be divided into sub-chapter i.e. 4.1, 4.2, 4.3.
It supports aim and objectives, it is not a description of sources, sources are compared and critically analysed in relation to your topic
Conclusion – Appx. 200 words Overall importance of conducting this research, expected results and/or any limitations.
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