the evolving nature of the global hotel industry

Task: You are required to write an essay which looks at the evolving nature of the global hotel industry . While in the course you are asked think about
the factors which have impact (including economic, geopolitical, demographics and socio-cultural elements, technological disruptions, changing
consumer behaviours and new market players) in this essay please focus on these three aspects in the hospitality industry:
 Changing consumer leisure patterns
 Different approaches to communication
 The various effects of image on destinations for global populations
Notes:
 Please structure your report with these headings:
o Introduction (200 words) – introduce and identify the three focus areas and summarise the aim of the paper.
o Body (600 words) –disucss each of the three areas, with a separate paragraph for each
o Conclusion (200 words) – a brief conclusion to summaries
2
HOTL5001 2021 2 The Global Hotel Landscape Assessment 1 Essay
 Include a reference list with six references minimum.
Three industry and three academic minimum.
You may use your unit readings as a source.
 The reference list is are NOT part of the word count

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