Post an analysis of the
role of influencers in marketing, to include the following:
Briefly describe your
experience (or the experience of someone you know) with a brand that was
introduced by an influencer. Be sure to include the brand, the product or
service, and the influencer in your description.
Appraise the effectiveness
of this influencer in promoting the brand. For example, did they persuade
you (or someone you know) toward the brand, or did they have the opposite
effect?
Identify two to three
benefits of influencer marketing compared to other forms of marketing.
Identify one or more risks a
brand might face by collaborating with an influencer. Include a real-world
example of at least one of these risks being realized.
Refer to the Week 2
Discussion Rubric for specific grading elements and criteria.
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