Title of assessment:
Executive Briefing Report
* Length: 1250 words excluding references (mandatory limit).
* The work should be fully referenced using the Harvard referencing system.
* You must write about:
Title: “The Shift towards Sustainable Food Choices.”
Everyday Grocery is a low-cost national supermarket chain, selling fresh produces such as vegetables, fruits, meat, dairy products, seafood, and ready meals. They are aware of recent consumer interest in eating more sustainably and policy debate around taxes on food products with high carbon footprints. They are uncertain about the implications of such carbon taxes on their market prospects. They ask you, a marketing consultant, to provide advice in the following areas:
1. What products are most likely to be taxed?
2. How would the proposed carbon taxes affect the food choices of their customers?
3. In light of 1 and 2, and the growing demand for sustainable food products, what changes should the company make to their product portfolio to meet their customer demand (e.g. introducing new products, adjusting product prices, sourcing existing products from other suppliers etc.)?
In a report of 1250 words, you must identify and explain to Everyday Grocery executives how proposed carbon taxes would impact their business and product portfolio. You should provide clear evidence in support of your arguments. The conclusion should incorporate your recommendations to the business.
Assessment criteria
the following criteria:
* Quality, range and relevance of sources selected to review (i.e. relevant primary research works (articles or books) used
* Quality of critical evaluation of arguments / evidence to establish your conclusion
* Format and style of your briefing
* Concise and clear communication to a non-academic audience
* Thoroughness and accuracy of referencing
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