This case is far more complex than the Beach Buddy case and there are more moving parts to the case. I am expecting that you will incorporate all aspects of running a business into your analysis. In this case it will be necessary to incorporate a significant financial analysis to support your strategic analysis. I say this because in Beach Buddy, many of you just ignored the financial aspects of running Mary’s business. It is insufficient to say what you think should be done without the corresponding analysis and critical thinking to support your strategy, you must address the WHY. Why are you choosing to implement this strategy? What is supporting your decision?
A full SWOT analysis is always a good place to start because it will assist you to develop your thinking – follow the strengths of the company and use your strategy to avoid the weaknesses.
An assignment of 2 or 3 pages double spaced with a large font is guaranteed to get you a corresponding failing grade. I am looking for you to demonstrate that you can think like an entrepreneur and develop the subsequent analysis that leads to proposing a solid strategy.
If you were Dr. Winslow, what would you do right now (short run) and for the long run success/survival of the business, what long term strategies would you put in place..and WHY would you choose that path?
You have to put yourself in the place of Dr. Winslow, look at the situation in which the business finds itself and figure out what to do, immediately and in the long run. There is more information available in this case and therefore you need to take into account more factors. People, market, economic, competitors, sales, investments to date, competition etc. What would you do if you were Winslow? Why would you choose that course of action? What should he do immediately? In the long run, what should he do in order to make his clock viable and have his business survive?
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