This chapter emphasizes the increasingly global nature of marketing. Many of the brands that are considered U.S. brands are actually now owned by companies outside the U.S. Which raises another issue… what determines if a brand is a U.S. brand? Look

This chapter emphasizes the increasingly global nature of marketing. Many of the brands that are considered U.S. brands are actually now owned by companies outside the U.S. Which raises another issue… what determines if a brand is a U.S. brand? Look at 2 or 3 of the brands listed below and find out if they are U.S. owned brands. Any surprises? What determines if a brand is a U.S. brand or not? To earn full credit for discussions your post must be substantive, include chapter concepts and verbiage and you must reply to at least one other student with a reflective or probing comment. Simply parroting ‘I agree…’ or ‘Great post Sally!’ will result in 0 points.

Brands:

Budweiser

Popsicle

Ben and Jerry’s

Vaseline

7 Eleven

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