TOPIC: THE INFLUENCE OF ADVERTISING ON CONSUMER BEHAVIOR

Literature Review Assignment Overview
The literature review assignment gives you the chance to research your topic and research question so that you can understand the scholarly context around your topic as well as the research gap that your question might help to fill.
In 1,000-1,500 words and using at least seven scholarly sources, create a literature review of the scholarship and research gap around the topic of your research proposal.
Requirements:
1. A literature review accomplishes two main things: it summarizes the context of other scholar’s work related to your topic, and it identifies the research gap that you propose to fill.
2. You must include an introduction paragraph with a literature review purpose statement, body paragraphs that each center around a sub-topic related to your research proposal, and a conclusion paragraph that summarizes your literature review and emphasizes the presence of the research gap you have identified.
3. You must use third person
4. Your grammar, spelling, and punctuation should be flawless. Visit the Liberty University Writing Center if you want extra help. APA formatting is required, but do not include a title page or abstract.

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