https://brandingstrategyinsider.com/reviving-toys-r-us-with-a-combination-branding-strategy/https://brandingstrategyinsider.com/reviving-toys-r-us-with-a-combination-branding-strategy/
https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/the-demise-of-toys-r-us/https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/the-demise-of-toys-r-us/