For this assignment, you will read the attacted article and answer a series of questions concerning the ethics and moral
responsibilities involved with a controversial marketing strategy.
Then, provide a written response to each of the items listed below.
1. In your own words, how would you describe the marketing techniques used in the article you chose?
2. Explain the ethical issues involved in the marketing technique from the perspective of marketers, company owners,
consumers, and competitors.
3. Describe an actual instance of the marketing technique not included in the article. What was the organization hoping
to achieve through its marketing tactics? Would you consider the organization’s marketing an immoral practice or
morally permissible competitive strategy? Explain your position.
4. As a leader of an organization, would you allow this type of marketing? Explain your reasoning.
Your completed assignment should be a minimum of two pages in length. You must use a minimum of one academic or
peer-reviewed source. APA formatting, however, is not necessary
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