“Understanding the tourism environment and its stakeholders in Italy.

Assignment Guide and layout
Introduction (200 words)
 Give the overview of what you will be discussing in the essay and introduce the contents. Mention which destination country you have selected for your essay.
Paragraph 1 (400 words)
Define the concept of sustainable tourism and its principles for sustainable tourism development in ITALY.
 First, define the concept of sustainable tourism (UNWTO definition )
 What are the rationales behind the sustainable tourism? Please list them.
 Why is it important for the decision makers to follow the sustainable approach?
 Provide examples of destinations where those principles were successfully applied and what benefits does it bring to the economy, society and environment?

Paragraph 2 (400 words)
Identify and discuss the role of stakeholders involved in the decision making of sustainable tourism development.
 First, identify which stakeholders play major role in decision making in order of importance and interest. Discuss at least 3 main stakeholders in this section and explain their reasons for their importance. For example:
 Public sector (e.g Government tourism policy and funding initiatives ).
 Private sector (e.g businesses and smart technology to drive innovation?).
 Voluntary sector (NGOs organisations in conservations and community projects).
 Tourists (being responsible tourists, changing motivations, lifestyles and preferences ).
 Host community ( community involvement at early stage a good idea?).

Paragraph 3 (400 words)
What are the Macro factors (SCEPTICAL) influencing the development of sustainable tourism? Please identify at least 3 factors and explain each of their benefits and costs for the tourism destination country ( ITALY). For example:
 Technological innovation trends (e.g digitalization- Smart tourism, e-tourism)
 Environmental trends (e.g Climate Change and Sustainability in tourism)
 Social and Cultural trends (e.g millennials market, personalization, cultural and authentic experience.
 Economic trends (e.g Boom and Recession period impacts).

Paragraph 4 (400 words)
What are the Micro factors (tourists motivating factors) influencing the demand for tourism in your destination country? Identify at least 3 factors and explain their reasons for the influence. For example:
 Internal factors of motivation (Intrinsic factor) Maslow’s hierarchy of needs – intangible rewards (fun, assurance and emotional needs such as self realization, social needs that can be materialized)
 Intrinsic factor – Tourists’ perceptions about the destinations (observing, listening and reading about the subject). Also beliefs and values determine the choice.
 Intrinsic factor – Personality and travel destination choices – allocentric vs psychocentric.
 External factors of motivations (Extrinsic) – Money, Social class, Income and location, family and age.

Conclusion (200 words)
 Summarise your findings and provide recommendations for the future.

Reference Page. Minimum of 15 Sources, including Journals, Books and use a variety of academically accepted sources.
Make sure you have in-text citations in the body of your Essay, which can be found in your full references list.

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