The attachments are:
1. The case: Vincor and the New World of Wine
2. An example case study of another case, which indicates the general format of the assignment.
Questions
Conduct an internal analysis by evaluating the main functions of Vincor and assessing its financials.
Complete a SWOT analysis.
Use a pros and cons list to evaluate whether Vincor should concentrate on further developing the United States market or expand into a geographically distant country, such as Australia?
Review Vincor’s mission statement. Is it a good mission statement? Would acquiring Goundrey fit into Vincor’s overall strategy?
Instruction
• Read entire case to get a general idea what the case is about. Remember to review the tables and exhibits to gather additional information.
• When asked to make a recommendation, conclusion or make a decision, remember to consider possible alternatives.
• When deciding between alternatives, list the possible alternatives and use a pros and cons list or a decision matrix to make a recommendation.
• Clearly state your recommendations and explain your decision.
• Ensure sufficient details and examples from the case are included to support your answers.
• Refer to the page number or exhibit number when using facts from the case.
• Ask yourself whether you have really supported your conclusions and recommendations with hard evidence (events and results) from the case study?
Example
If the case indicates that the number of students was 4,500 in 2010 and 5,000 in 2012.
DON’T write:
“the number of students is increasing”.
DO write:
“As stated on page # (or Exhibit #), the number of students increased by 500 from 2010 to 2012.
Importance of doing your own analysis
• Use only the information available in the case and do NOT research additional information on the internet to complete your analysis
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