Visuals to Enhance viewers perception

You
have been hired by a large law enforcement agency to analyze the images used on
advertising billboards in both urban and suburban regions. The billboards
visually display a new campaign message to improve neighborhood safety.

During
your analysis, you find that the images used on billboards in the urban areas
are exactly the same as the images used in the suburban areas. Both images show
parents happily talking with law enforcement officers while children run over
green lawns having a fun balloon fight. You decide that these images are not
sending proper perceptual messages. You decide to create a visual analysis
video for the law enforcement agency to share with the administration.

For
the video visual analysis, you realize you will need to find two new images
that are quite different from one another. One image will be used on the urban
billboard, and the other image will be used on the suburban billboard. In your
video presentation, you will compare and contrast how each image utilizes the
following:

1. Compare and contrast the
visual elements of cultural familiarity. Explain why it is important to use
culturally familiar visuals that are quite different in the urban and suburban
billboard images. Include specific visuals in your visual analysis.
2. Identify specific visual
examples of the following cognitive elements: memories, experiences, and
expectation. Compare and contrast how urban and suburban viewers may be
affected differently by those specific cognitive visual elements.
3. Explain the difference
between urban and suburban viewers’ emotionally engagement with each of the
billboard images.
4. Identify visual semiotic
codes in both images: metonymic, analogical, displaced, and condensed. Discuss
the importance of using these codes. Include specific visuals in each part of
your visual analysis.

As
you outline your ideas for the video, you decide to record your verbal analysis
while analyzing the two visuals in less than seven minutes for
added clarity.

The
presentation must include a visual and an audio recording using Screencast-O-Matic®,
a free audio recording software compatible with PC and MAC computers. Follow
these instructions to download and use this software to create your
presentation.

1. Access the
Screencast-O-Matic® homepage by clicking on the box in the upper right-hand
corner titled, “Sign Up” to create your free account.
2. Create a free account (be
sure to write down the email and password created for account access.)
3. Once logged in, click on
the “Tutorials” link at the top of the homepage and view Recorder Intros.
4. Create your presentation
by clicking on the “Start Recorder” box.
5. Once finished recording
click on the “Done” button.
6. Next, choose,
“Upload to Screencast-O-Matic®”.
7. Select
“Publish”.
8. Choose “Copy
Link”.
9. Provide the
“Link” by adding it to the deliverable dropbox.

Last Completed Projects