( -Discuss the company’s marketing strategy, focusing on all elements of the marketing mix. Think about their overall strategy in terms of all the 4Ps (product, price, place, promotion).
– Who are the target markets for the various products of this company? Do they mostly sell to consumers or to other businesses? Be specific about the target market in terms of all the demographics, psychographics and behavioral characteristics which apply. )
-Discuss their product strategy. Provide a list of all product lines offered by your company and the specific product offerings within each line. Describe the “Value Package” for their main products or services (the bundle of value-adding attributes). Describe the features (tangible and intangible) built into their main product or service and the corresponding benefits provided to attract buyers. How do they develop new products?
– What is their pricing strategy? How do they determine the price to charge? Describe the pricing objectives and strategies pursued by your firm for each product or service. Do they price as a luxury item? Are they always the lowest? Are they based on their costs? Are they based on the competitors’ prices? Are they priced based on what the customer can afford (this might be true for anyone selling to the government etc.)? Is this strategy the same for all products?
– What is their promotion strategy? Do they focus on personal selling or advertising to promote their products? Describe the promotional mix employed by your firm for their main product/services including advertising (include media strategy), personal selling, sales advertised, they are sold by personal selling.
– What is their distribution strategy? How do they distribute products to their customers? What are the distribution channels for these product lines marketed by your firm (i.e. what are all the ways the customer can obtain your product or service)? Do they sell in stores? Do they sell online? If the product is B2B, then who is the ultimate retailer of the product? How does the company get their product to that end customer?
( – Describe how the company has attempted to position their products or services in the minds of its target market. In other words, how has the company tried to create an image or identity in the minds of its target market (a brand) relative to its competitors in the same category?
– Analyze the strengths and weaknesses of the marketing strategy. Is the strategy effective? Why or why not? )
Please try not to use any other resources outside of the ones listed in the references in the attachment below
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