The key objective of this essay is to define/describe/explain the relevance and interdependencies of web analytics, social and SEO that need to be understood by today’s digital marketer.
It is especially important that you discuss how everything fits together and the potential synergies that can be created between your brand and your audience using social media of all types, other off-page sources of SEO and maintaining solid on-page practices on your website. Web analytics should be used to aid in measuring the result and in improving your web presence. The sum in this case is absolutely greater than the whole of its parts.
This assignment is intentionally open ended and there are several approaches that can be taken in completing this assignment…big picture, chronology…choose what feels most natural to you and explore.
You are expected to use and cite (in APA style) information garnered from the assigned readings, your own personal observations, outside research and/or other sources to complete this assignment. Your written submission should be double-spaced pages and submitted in MS Word format.
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