Wellness Program

Proposed Topic: Diabetes Wellness Program- Wanting to provide a service for diabetic patients or caregivers for managing their diabetes
The goal section of the marketing plan identifies the desired outcome that the company aims to achieve, as well as the specific quantitative and temporal benchmarks characterizing this outcome.
The core of the marketing plan starts with defining the goal that the company aims to achieve. This goal then becomes the beacon that guides all company activities. Without a well-defined goal, a company cannot design a meaningful course of action and evaluate its success.
Your focus should ask: What is the key performance metric the company aims to achieve with the offering?
Your Benchmarks should include: What are the criteria for reaching the goal?
Your goals can be monetary, strategic or both.

Remember that you must use appropriate quantitative or temporal metrics to benchmark such. Additionally, your goals may vary in their level of generality, but they will help you define your market objectives.

For this assignment, you will define your marketing plan goals. This will allow you to receive feedback for the overall marketing plan. Moving forward your plan will be assessed as follows:
Responsiveness to assignment 25%
Quality of analysis 25%
Quality of written work 25%
Integrated course material 25%
Goals will vary based on the content of your plan. A general principle to writing your strategy is to include 3-5 goals with corresponding objectives for each. While you are not required to include your objectives for this assignment, you should elaborate on each goal and how it connects back to your overall mission, strategy and executive summary. Additionally, if you choose to include your objectives it will allow the opportunity for you to receive feedback.
Recommended minimum: 3-pages (1 for each goal)

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