West Coast Transit Case Study

*********** Link to the book ààà WileyPLUS:
MGT420 Organizational Behavior and Management for GCU (vitalsource.com)
The purpose for this
assignment is analyze methods of poor communication and its effect on
motivation, teamwork, and effective conflict management and resolution.
Write a paper (1,600-1,800
words) in which you address the following based on the information provided in
the “West Coast Transit Case Study” resource.
1. Describe
the three criteria for evaluating effective team/group work (as stated in the
textbook) and use the criteria to analyze the effectiveness of the team.
2. Review
each of the five stages of group formation. Determine what stage(s) are evident
in the case and provide a justification of your response.
3. Apply
Schein’s three behavioral profiles to specific members of the team. Identify how
the profiles are demonstrated in the case.
4. Evaluate
whether the communication among the participants in the case was effective or
not. Justify your answer by considering any existing barriers to communication.
5. Review
the two main types of conflicts described in the textbook. Explain how each
type of conflict is evident in the case.
6. Propose
how Denson should resolve the conflict in this case using one direct conflict
management approach. Explain your response.
7. Additionally,
propose an indirect conflict management approach. Explain your response.
8. Identify
one specific leadership activity and one specific maintenance activity that
should be encouraged. Identify the most significant disruptive behavior that
should be discouraged.
9. Identify
a significant motivational problem experienced by each individual: Jing,
Mahonney, and Tanney. Describe how Denson should motivate each person. Be sure
to provide a specific motivational suggestion for each person based on their
motivational needs. Ensure that you have at least one suggestion from each of
the motivational theory/techniques: content theories, process theories, and
reinforcement strategies.
You are required to use at
least two external scholarly sources in addition to the textbook and the case
study resource.
Prepare this assignment
according to the guidelines found in the APA Style Guide, located in the
Student Success Center.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to submit
this assignment to LopesWrite. A link to the LopesWrite technical support
articles is located in Course Materials if you need assistance.

*********** Link to the book ààà WileyPLUS:
MGT420 Organizational Behavior and Management for GCU (vitalsource.com)

CASE STUDY BELOW !!!!

West Coast Transit Case Study
West Coast Transit Company Profile
West
Coast Transit began as a small charter airline in 2005. Its initial vision was
providing affordable, on-the-hour flights from California-based airports to its
three adjacent states: Arizona, Nevada, and Oregon. West Coast Transit recognized
that the need for affordable and convenient flights out of California was high
enough to sustain a business. The company began its success using smaller
commuter planes to transport customers to surrounding airports. There was no
flight longer than 2 hours and there was minimal service during the flight. The
company’s mission was customer-focused, to provide an opportunity for companies
to fly their employees at an affordable rate and whole families to travel
affordably.
West
Coast Transit tripled in size after its first year. Growing demand required the
addition of flights, employees, and larger airplanes. The founders of the
company reevaluated the vision and future of West Coast Transit. The company was
determined to maintain an emphasis on convenient, affordable flights and keep its
focus on customer needs. This strategy proved successful. The company has
established itself as a dominant regional competitor. West Coast Transit has over
10,000 employees and continues to see growth in its future.
Most
employees at West Coast Transit rave about the company and appreciate its
friendly and employee-centered culture. The company’s leadership cares about
its employees and makes every effort to provide them with satisfactory
benefits. Most employees are enthusiastic about the impact they make on
customers, their salaries and benefits, and the advancement opportunities the
company provides. They feel valued and respected. One major complaint that a
majority of the employees has is the turnaround demand. Employees are given
very little time and support to complete a project. There is just too much work
to be done. Most employees are successful under pressure but would appreciate
an environment that provides adequate time to complete projects productively.
West Coast Transit Marketing Project
Pete
Denson, a manager in the marketing department, has been handed a last-minute
project to lead a team consisting of other managers to develop a campaign. The
team must complete the project swiftly and flawlessly. Failure is not an
option. West Coast Transit’s biggest competitor just released 50 new flight
plans at highly competitive fares. This has caused a significant decrease in
sales for West Coast Transit. You and your team have been given the task to
develop a marketing strategy to drive up sales. West Coast Transit was planning
a release celebration for their new Boeing-747 in 6 weeks. The vice president
of marketing, Bernie Hollis, demanded a new marketing campaign that will be
introduced to the public simultaneously with the new aircraft. This task will
require the team to collaborate effectively in a short timeframe.
You
and three other managers must work under demanding conditions. There is a
significant time crunch. Your employees are already overburdened by their daily
tasks. Staffing has not kept pace with the recent growth of the company. Many
employees are relatively new and are not yet fully trained in all aspects of
their jobs. While leadership is empathetic to the demands placed on employees,
the simple fact is that additional staffing is not an option at this time and
the work must get done to support the ongoing success of the company.
This
project is critical for the future of the company. The company is at risk of
laying off hundreds of employees. With the release celebration for the new jet
only 6 weeks away, employees need to be prepared to put in significant amounts
of unpaid overtime to complete the project before the deadline. The project
budget is adequate but could fall short considering the impressive results the
company is hoping to achieve. This assignment requires a team that can work
together for the good of the company and produce the needed results.
Denson
calls a meeting of the managers at 4:30 p.m. on a Tuesday, made up of Lea Jing,
Jon Mahonney, and Katarina Tanney. The first meeting turns out very different
from what you envisaged. Lea Jing is the only participant who had reviewed the
agenda, printed it, and came with some suggestions. Jing has always been
conscientious, so it is no surprise that she is scheduled to be transferred to
another department to head up a high-profile task within West Coast Transit in a
month. Mahonney and Tanney acknowledge the receipt of the agenda, but
immediately note that the agenda and proposed plan are “massive and
unattainable,” considering the constraints of time and workloads. Tanney comments,
“It doesn’t help when one does not get paid for doing this. How am I supposed
to get my team on board?” You try to refocus the team by referring back to the
agenda.
Although
Lea Jing had been quiet and observant all the while, she notes that she had
approximately a month left in the department before being relocated to another
department. You reply that “one month is a lot of time to get the project done,
considering it is a high priority for the organization anyway.” Once again, you
proceed to refocus the team, but Tanney interjects by saying it is common
knowledge that she has personal family problems, many of which stem from her spending
more time at work rather than at home, and she feels that this new project will
place an undue stress on her already fragile family life. She mentions that she
is in counselling and has to leave right after work every day, so working
overtime is out of the picture for her. Frustrated by all the negativity,
Denson states abruptly, “We all have problems, we all have complaints. Let’s
just all get it out now! Are there any other complaints?” There is an uneasy
silence, Jon Mahonney finally speaks up: “C’mon guys, we have been selected to
work on this project because the organization feels we are the only ones who
can make this happen… Lea, Katarina, you ladies are the best at what you do….I
know that the conditions are not ideal, but we have to pull together.” At this
point, Tanney stands up and heads towards the door while muttering, “It’s 5 p.m.,
and I have counseling in half an hour.” She stops just shy of the door, turns
around, and says to Denson, “Pete, I take exception to your condescending
remarks and addressing my personal issue as a ‘complaint.’ Until you apologize
and promise to treat me with the respect I deserve, I am not willing to work
with you!”

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