Pick ONE of the following two case studies for this portion of the assignment, and follow the steps associated with that case study.
Case Study #1: The Wall Street Journal: Redesigning for Today’s Platforms
Read the case study in Chapter 4 of the textbook titled “The Wall Street Journal: Redesigning for Today’s Platforms” II.
In < 500 words, write a response essay that addresses the following questions/issues:
● How has the Wall Street Journal been a technology pioneer among its peers? Name and describe 2-3 ways in which the WSJ has been an innovator.
● What are some challenges faced by the Wall Street Journal? In other words, why don’t the issues that come up in this case lend themselves to simple, straightforward solutions?
● As a reader of online news, what are your thoughts about some of the features and limitations mentioned in the case? Is the Wall Street Journal generally getting it right, or should they take another approach? If you are not a reader of online news, that’s fine -- you can talk about your general opinions regarding the issues raised here in the case.
Case Study #2: Dick’s Sporting Goods: Taking Control of Its E-Commerce Operations
Read the case study in Chapter 4 of the textbook titled “Dick’s Sporting Goods: Taking Control of Its E-Commerce Operations.”
In < 500 words, write a response essay that addresses the following questions/issues:
What factors led Dick’s Sporting Goods to retake direct control of its e-commerce operations?
What are some of the key features of the omni-channel approach now taken by Dick’s Sporting Goods?
As a consumer, what do you think about the approach being taken by Dick’s Sporting Goods? Do any specific aspects of its omni-channel approach appeal to you? Or would you simply prefer to buy sporting goods at the lowest possible price, regardless of other factors? If you do not purchase sporting goods, that’s fine -- you can write from the perspective of someone who does. Do you think that the approach taken by Dick’s is likely to succeed?
Assignment 4 SPR23
Part I:
Pick ONE of the following two case studies for this portion of the assignment, and follow the steps associated with that case study.
Case Study #1: The Wall Street Journal: Redesigning for Today’s Platforms
Read the case study in Chapter 4 of the textbook titled “The Wall Street Journal: Redesigning for Today’s Platforms” II.
In < 500 words, write a response essay that addresses the following questions/issues:
● How has the Wall Street Journal been a technology pioneer among its peers? Name and describe 2-3 ways in which the WSJ has been an innovator.
● What are some challenges faced by the Wall Street Journal? In other words, why don’t the issues that come up in this case lend themselves to simple, straightforward solutions?
● As a reader of online news, what are your thoughts about some of the features and limitations mentioned in the case? Is the Wall Street Journal generally getting it right, or should they take another approach? If you are not a reader of online news, that’s fine -- you can talk about your general opinions regarding the issues raised here in the case.
Case Study #2: Dick’s Sporting Goods: Taking Control of Its E-Commerce Operations
Read the case study in Chapter 4 of the textbook titled “Dick’s Sporting Goods: Taking Control of Its E-Commerce Operations.”
In < 500 words, write a response essay that addresses the following questions/issues:
What factors led Dick’s Sporting Goods to retake direct control of its e-commerce operations?
What are some of the key features of the omni-channel approach now taken by Dick’s Sporting Goods?
As a consumer, what do you think about the approach being taken by Dick’s Sporting Goods? Do any specific aspects of its omni-channel approach appeal to you? Or would you simply prefer to buy sporting goods at the lowest possible price, regardless of other factors? If you do not purchase sporting goods, that’s fine -- you can write from the perspective of someone who does. Do you think that the approach taken by Dick’s is likely to succeed?
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