What are some of the benefits of “soft” market research data gathered using techniques such as focus groups and observation?

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Required for this Essay:
Answer the following three questions regarding Market Research.
1 ) What are some of the benefits of “soft” market
research data gathered using techniques such as focus groups and observation?
2 ) What are the benefits of using “hard” data
such as statistics on consumers’ buying habits and figures on market size?
3 ) When might each kind of data be preferred and why?

Guidelines:
-Do not use Wikipedia as a reference.
-Please be sure to back up your answers with facts from the textbook
and put together complete and well-thought-out responses. Original input
is greatly appreciated, so please integrate your thoughts and experiences in
the essay.
-Also, answer the questions completely. Quality counts, so be brief thorough
and to the point.

Note to the writer:
An access to the electronic textbook will be provided once the order is
accepted.

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