Overview: For this journal task, you will analyze how licensing and the use of logos support a sport marketing media campaign. You will respond to a hypothetical licensing proposal with a list of questions that you would ask before agreeing to a licensing deal.
Prompt:, imagine you are the marketing manager for a professional sport team and you get a phone call from a company that wants to produce versions of its electronic accessory products featuring your team’s logo.
In a 2- to 3-paragraph journal assignment, address the following:
• Considerations: What are some of the considerations sport organizations must make when entering into licensing agreements? Explain your reasoning. • Questions: What five questions would you ask the company to help you determine whether you should agree to a licensing deal? As you develop
your questions, consider how sport organizations employ licensing strategies and protect trademarks to maintain brand and logo integrity
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