What are the aspects of the global economy that influence the economy of the country?

Final Project
This final project is a culmination of concepts learned in this course. Using your outline as a guide and the bibliography previously submitted, write a 15- to 20-page paper (3750 to 5500 words) in APA format including at least 10 references from academic books, journal articles, and/or credible online sources. You must use in-text citations, thoroughly discuss the topics described, and thoughtfully develop your ideas and arguments. You should present and explain key concepts, effectively linking your ideas with care and precision. Do not copy tables or material and present them as your own.

Include the following:

Introduction—Provide a focus statement and explain what the reader can expect. Establish the context and purpose of the project.

Country—Give an overview of the emerging economy host country where your business will expand.

Include location, population, culture, language, major imports and exports, trade policy (including trade barriers), business practices, industries, and any other characteristics that will be helpful to the reader in understanding the country.

Conduct a PESTEL analysis of the host country and the impact each sector would have on your firm. Include the country’s major financial institutions and the strength of its currency versus the U.S. dollar (USD). How would the firm use hedging tools to mitigate foreign exchange exposure and contribute to corporate social responsibility (CSR) in the host country?

Describe the host country’s place in the global economy. What are the aspects of the global economy that influence the economy of the country? Why are these important to the country? How could your firm leverage the country’s capital markets to successfully invest there? What is the country’s Human Development Index (HDI) and world rank? Provide details on working conditions and human rights. Is the country a member of the World Trade Organization (WTO) and the International Monetary Fund (IMF)?

Where does the country fit into Hofstede’s cultural framework? What are the country’s preferred leadership styles from the GLOBE framework? How are values and ethics different in this culture?

International Business—Explain your (fictional) business’s history, locations of operation, success, products, sales, revenues, financial organizational structure, and any other details as appropriate.

Expansion and Analysis Strategy

Describe the product, brand, production, price, promotion and place pertaining to expanding in the host country. Describe the main business-related issue(s) that your firm is facing, and explain related subsidiary or peripheral issues. Give purpose and direction to the analysis that will follow.

Conduct a SWOT analysis pertinent to entering the new host country market, including your firm’s competition and how you will overcome the weaknesses and threats. How will you finance the firm and source needed materials?

What are the strategic circumstances that need to be considered with respect to cultural, ethical, and political differences between the United States and the host country?

Acknowledge and analyze the perspectives, assumptions, and biases of key stakeholder groups. How will stakeholders’ perspectives help you sharpen and finalize your business decisions? What is the relevance of the context of your firm’s position?

Evaluate the advantages and disadvantages of the different international strategies that firms use to enter foreign markets. Define the international strategy and entry mode your firm will use in the host country.

What management practices are appropriate in this global context? Justify the use of these practices.

Explain the cost pressures on the firm and the P-O-L-C management framework the firm will use. Discuss the infrastructure, distribution strategy, and supply chain management strategy for the host country. What are the challenges of each and how will you overcome them?

What other theories or models are ideally suited for this specific global context? How will you apply them? What factors are necessary in order to apply these theories or models?

How will you incorporate organizational values into the decision-making process? What ethical principles, concepts, or theories will you operationalize, and how?

Describe the intended target market in the host country and how the product has been adapted for this group. Provide a 6- to 12-month timeline of the firm’s expansion. Will you join CTPAT? Provide your justification.

Suggestions and Recommendations—Provide logical, practical, and specific recommendations for managers and expatriates to expand in this country. (Expatriates could be sublevel managers or other positions that the firm brought from the home country to ensure running operations successfully.) Take into account the complexities of the business-related situation. Demonstrate to the reader you were able to reach reasonable conclusions and state outcomes (consequences and implications).

Summary—Provide a few concluding paragraphs about what your paper discussed and how it can be beneficial for practitioners.

The Outline:
Introduction
ShoeFlex Company is an upcoming footwear company aiming at producing quality and affordable footwear. Footwear industry is a fast growing industry since it depends on fashion trends. For this reason, investing in a market niche in this industry requires a wide understanding of market trends and the cultures of the target market. ShoeFlex Company aims at fulfilling customers’ wants, regardless of individual preferences. This paper aims at discussing the ShoeFlex footwear project production and marketing plans.
Project Outline
Body- Paragraph 1
● ShoeFlex Company is a company aiming in production and distribution of footwear. The company will be located in India where there is a high demand for footwear.
● India has a high population, making it an ideal market for the business. Despite India being the second largest producers of footwear globally, it still remains the ideal country to invest in.
Body- Paragraph 2
● Footwear industry has a market niche in India where there is room for production of more quality and affordable footwear.
● Although the weather in India is hot, making people prefer sandals and sometimes barefoot, footwears are important in their religion since they are used in religious functions. Hinduism is the prominent religion in India.
● ShoeFlex business will also produce quality unique sandals due to the hot climate in India.
Body- Paragraph 3
● Our business also aims at exporting our products worldwide. To enhance this, we will introduce online stores where our customers can view and shop our products online.
● We will then advance to physical stores, starting with the countries with the most customers. ShoeFlex company will ensure it stays at the top of the competition by producing quality products, quality services, and timely deliveries.
Body- Paragraph 4
● India has a low share in the global space which currently stands at 3%. India has a potential of reaching a higher share in the global space due to availability of labour and resources.
● By investing in the country, it would boost its share in the global space since the business can assist in growth and development of the country.
Suggestions and Recommendations
● Investors should consider investing in India since it has many opportunities and market niches.
Summary
● India is a developing country associated with a high percentage of poverty. It has a high population making it capable of provision of labour. In addition, it has a range of resources that would assist in the growth of businesses, leading to the growth of the economy. Therefore, ShoeFlex Company aims at venturing in India, which is an emerging economy country.
References
Sarkar, S. (2011). A Case Study of the Footwear Industry in India.
https://d1wqtxts1xzle7.cloudfront.net/61289934/Paper-4-A-Case-Study-of-Footwear-Industry-in-India20191121-94182-gyibr-with-cover-page-v2.pdf?Expires=1630470881&Signature=dpPC~Rw7TM3Tsr1ElAx-DeqLRLU2tDbvNLmR0fXHJEJKZ018gtKe7xWBVUfqI1Lp1Z9TpOdIyYd70ABSZ94FOTBwOu1a~IcfgypMqdSp13m1yj~XvRFHpJM8ppEe6Cvy-VehQy6babz08l3H-Uf9dFLT3q61VSnyhWopCgxM5wNiwbFmSIdZ-8-49UAUmY6UZrZ0GJuDT-SgEfsQCxSz9hvK8xc-nTHjpDmUBl5eJmAdCLwkjWaXFVD1yCG8~mvPCQoWI8GR-RPPdUSF3s28RhWNTFx9ROddSuVC-5D2hhiRUQEkI6LpHeYc03TIvDhOz6TCPltd8YpHEAgpbet2zw__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA
Anand, G., & Alekya, U. (2015). A study on consumer behaviour in the footwear industry. International
journal of applied services marketing perspectives, 4(3).
Mohan, R. (2014). Influence of Product and Place Factors on Consumer Buying Behavior in Formal
Footwear Sector. International Journal of Management and Social Science Research Review, 1(2). https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.1078.3522&rep=rep1&type=pdf

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