For the company/brand Corona Beer, Write a SWOT analysis the answers the following questions.
1. Apply the five forces model to the industry in which Corona
is based. What does this model tell you
about the nature of competition in the industry?
2. Are any changes taking place in the macroenvironment
that might have an impact, positive or negative, on the industry in which your
company is based? If so, what are these
changes, and how might they affect the industry? (Forces outside the industry)
3. Identify whether your company has a competitive
advantage or disadvantage in its primary industry. (Its primary industry is the one in which it
has the most sales)
4. What are the barriers to imitating the distinctive
competencies of your company?
5. What strategies has your company used to manage entry
and manage rivalry in the industry?
6. What business strategy is your company using?
7. What strategy is your company pursuing to compete
globally? In your opinion, is this the
correct strategy, given costs pressures and pressures for local responsiveness?
8. Has your company ever pursued a horizontal integration
strategy? What was the strategic reason
for pursuing this strategy?
9.
Assess the
potential for your company to create value through vertical integration. In reaching your assessment, also consider
the bureaucratic costs of managing vertical integration.
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