Describe and define your target audience. Who do you want to inform and influence? What are these kinds of people like? What are the characteristics that make this topic useful, interesting, or important to these kinds of people? (approximately 2-4 sentences)
Audience-subject relationship. Discuss what your audience probably already knows—if anything—about the topic or problem you are investigating. Think about what they may not know. Think about why they might think your claim is important to them. What attitudes or biases do you expect in your audience? (approximately 2-4 sentences.)
Audience-writer relationship. Consider what you may have in common with your audience and what separates you from your audience. Consider whether your audience will trust what you have to say or not. Are you “one of them,” or do they need to know something you before they are likely to have confidence in you? Discuss the persona you want to project to your readers. (approximately 2-4 sentences.)
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