Write a press release or news story of no more than 350 to 500 words on the client’s behalf, announcing the client’s position on the public relations crisis discussed in your presentation. In addition to the press release, write a paragraph to answer the following questions:
What media would you approach to communicate the message?
What conflicting loyalties may exist in handling this crisis?
What are the effects of ethics and social responsibility on public relations in this particular situation?
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