What are the interesting ideas in the week’s readings How do they relate to the other papers/articles and the video you watched?

digital access to books will be granted.

Read/Watch:
Chapter 4 (Developing Compelling Brand Positioning), Chapter 5 (Writing
a Brand Positioning Statement) in Kellogg
on Marketing, and “Getting Brand Communities Right” in in HBR’s On Strategic Marketing
Watch: Seth Godin-Everything you Probably don’t know about
marketing

Please don’t provide a superficial summary of the readings – this will NOT be sufficient.
below are guidelines on how you should write your reflection/critical analysis. Please follow the below guidelines:
1. What are the interesting ideas in the week’s readings How do they relate to the other papers/articles and the video you watched? (If there is a video for the respective week)
2.What is the contribution of these readings to the field of strategic marketing? How can this be applied to solve real-world problems?
3.Who would find it of most interest? What are the “takeaways” for marketing managers?
4.How would you develop these ideas further?

Last Completed Projects