What are the key market segments and targets for this brand (Zarraffa’s Coffee)?

Hi, I have compiled a draft outline of the report with headings,
detailing expectations for each section and references used so far in my
research. Also attached are a draft notes file, the IBIS World 2020
Report related to this industry, and a competitor’s (RFG) annual report.

Task Description:
Analyse the marketing strategies for a cafe chain – Zarraffa’s Coffee Australia has been selected
– Describe the brand in relation to its competitors. How different, and why is it superior or inferior?
–
What are the key market segments and targets for this brand (Zarraffa’s
Coffee)? Why have these segments/targets been chosen, and do they need
to change?
– How does online consumer action and behaviour influence at least one aspect of this brand?
Then
provide an alternative marketing strategy (the extended marketing mix)
through addressing the following: people, place, product, promotion,
process, price, and physical evidence.

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