This week you will submit the Environmental Analysis portion of your marketing plan. Consider the competitive, economic, political, legal/regulatory, technological, and sociocultural implications of the marketplace. All factors or only a couple may effect your client. It is up to you to make sure they consider every factor effecting them.
As you consider these factors, ask yourself:
What are the marketing environment factors effecting my client?
How do these factors effect the target market(s)?
How do these factors effect current marketing objectives and performance?
Assignment Formatting
This assignment should be 1-2 pages long, single-spaced with double spaces between paragraphs. This is a common reporting style that you may encounter in business writing.
Word document only.
Each paragraph should consist of at least three sentences.
Cite sources.
Include information that clearly supports your assessment of the client. Don’t just state the ‘what’ but also the ‘why.’
Spell check your work and re-read your assignment at least once before submitting. Spell check does not always pick up every mistake.
THE CLIENT IS NIKE, INC.
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