Marketing Strategy – Midterm Exam
Read the Panera Bread Case (Case 6) on pages 298-313 in the textbook. The beginning sections of the case can be used to conduct an in-depth industry analysis (industry characteristics, trends, and driving forces), analyze competitive forces (Porter’s Five Forces Model), and conduct a SWOT analysis for Panera Bread Company.
Prepare a 6-10 page evaluation of this case. Your format should be more like short answer rather than long essay. Provide your answers using questions listed below as an outline, including the questions with your answers. This evaluation should be typed and saved as a Word document and organized by the outline and questions listed below. Your finished document should be single-spaced, left justified with 1” margins. Outside resources may be used for the industry analysis section and the update to the case. Be sure to add a reference page with a list of any outside sources (other than the textbook) at the end of the exam.
When you have completed the exam, the assignment link will use Turnitin as an originality check to be sure you have paraphrased, documented, and cited references appropriately. *Note: Work from other students and student papers/presentations found online from other universities are not credible references for this exam.
Industry Analysis (use case information as well as credible outside sources)
1 – What are the primary driving forces (forces that drive consumers to purchase fast food) in the U.S. fast casual restaurant industry? (5 points)
2 – Using Porter’s Five-Forces Model, assess the strength of each competitive force in the fast casual restaurant industry. Provide an explanation for your assessment of each competitive force. (4 pts each = 20 points)
3 – Using six components of industry attractiveness on page 30 in the textbook, assess whether or not you think the U.S. fast casual restaurant industry is attractive. Provide explanation for each. (4 pts each = 24 points)
4 – What are the key success factors in the fast casual restaurant industry? (3 points)
Business Strategy Analysis (use case information only)
5 – What competitive advantage is Panera Bready trying to achieve? (3 points)
6 – Provide a brief SWOT analysis (in bullet point format) for Panera Bread Company. (3 pts each = 12 points)
7 – What strategic problems need to be addressed by Panera Bread? (6 points)
8 – What actions can Panera Bread take to solve these problems and strengthen its position? (6 points)
Case Update (use credible outside sources)
9 – How is Panera Bread doing today (relative to the time the case was written)? Provide the latest update for the case/company. (8 points)
Mechanicals
Overall – Writing style, format, spelling, grammar, etc. (8 points)
References – (Be sure to include all outside sources on the reference page) (5 points)
Last Completed Projects
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