Case Study 3-1:The Merger of Airtran by Southwest Airlines: Will the Organizational Culture Merge? (p. 72-73 in the eText). Please answer all questions at the end of the case (see below). This should be at least two full double-spaced pages. Use APA formatting to reference your textbook and at least one additional scholarly source to demonstrate critical thinking. See assignment rubric for how you will be graded. Here you will find some practical information about APA style and formatting and how to use APA in your assignments and discussions. http://berkeleycollege.libguides.com/APA (Links to an external site.)
Case Study Questions
Discuss the layers of culture that are evident in this case. Why do you think Southwest has preferred to grow organically over its history?
What are the similarities and dissimilarities between the cultures, values, and beliefs of Southwest and AirTran airlines? Where would you expect the differences to be most difficult to manage? Why?
What problems could arise due to the different perspectives of both airlines toward online reservation systems? What do you recommend the managers do to solve these problems?
What would you recommend managers to do ensure a smooth integration of the information systems given the culture differences?
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