***** STEP 4 ONLY
Writing guidelines: Your paper should have a Table of contents and the following sections using the subheads indicated below. Each section should be at least 2 pages:Part 1 Introduction: In this section, introduce the company you have selected and include basic background information about the size and type of company, locations, and products, competitors, position in the industry, etc.
Part 2Common Size: Complete the common size statement for the financials. After completing the common size, provide your analysis.Ratio Analysis. Perform a Ratio Analysis of the company you chose based on the ratios found on Exhibit 4. 3 on page 91 of your textbook.After completing the ratio, describe each category and comment on what each type is measuring and what the result tells you about how the company has performed. Compare and comment on how the company performed when compared to the Industry. The Industry Ratios can be found here: https://www.readyratios.com/sec/.Part 3Income Statement Analysis: In this section, answer the following for the trend analysis: The total revenue, total costs of revenue, and net income for each year? How have these numbers changed over the three years, and what could be some reasons why these numbers have changed the way they have? In addition, pick at least one appropriate (for this statement) ratio or financial in addition to what is provided and calculate that and explain it. See the section on ratio analysis below for ideas.Balance Sheet Analysis: In this section, answer the following for the trend analysis: The total assets, liabilities, and shareholder equity for each year? How have these numbers changed over the three years, and what could be some reasons why these numbers have changed the way they have? In addition, pick at least one appropriate (for this statement) ratio or financial in addition to what is provided and calculate that and explain it. See the section on ratio analysis below for ideas.Part 4Cash Flow Analysis: In this section, answer the following for the trend analysis: What are the total cash flows from operating, investing, and financing activities, as well as the change in cash and cash equivalents for each year? How have these numbers changed over the three years, and what could be some reasons why these numbers have changed the way they have? In addition, pick at least one appropriate (for this statement) ratio or financial in addition to what is provided and calculate that and explain it.Conclusion: In this section, answer the following: What are the most important things you have discovered in your analysis? What are some conclusions you reached? What are the highlights of your paper?Also, evaluate the company’s overall performance, including the areas in which it is doing well and the areas where it is not. Discuss the steps you believe the company should take to be more attractive to shareholders and creditors and how it is performing in the industry.
Appendix. Include all the statements in the Appendix, Common Size, Income Statement, Balance Sheet, Cash Flow, Ratio, and any other supporting documents.Do not include the statements in the content. The statements should be in the Appendix
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