Below you will see the detailed prompt regarding this essay. In addition, there is a case article attattached that will be the main source to use for this essay. However, you may use 1 more source.
Case questions:
The Medtronic’s management team implemented a series of changes to reverse the decline. Which of these improvements do you believe were crucial to turning the company around? Identify the top 3 and explain their importance.
What is a platform strategy? Are the key pros and cons of adopting a platform strategy? Is this a viable option in healthcare delivery services?
What are unique challenges in management of new product development projects regarding team structure, performance measurement, process controls and outcome metrics?
Rubric
Case Analysis Medtronic
Case Analysis Medtronic
Criteria Ratings Pts
This criterion is linked to a Learning OutcomePD Improvement
Describes at least five improvements in PD process that were crucial to turning the company around. Understands how they integrate into an innovation system.
30 pts
This criterion is linked to a Learning OutcomePlatform Thinking
Explains what a platform is and the key pros and cons of adopting a platform strategy
25 pts
This criterion is linked to a Learning OutcomePlatform in healthcare
Assessment of use of platform viability in healthcare delivery services.
5 pts
This criterion is linked to a Learning OutcomeNPD process characteristics
Descries key characteristics of new product development processes and how they are unique when compared with management of production processes
10 pts
This criterion is linked to a Learning OutcomeOrganizational choices for PD
Explains how do the differences identified above impact management policies regarding team structure, performance measurement, process controls and outcome metrics.
10 pts
This criterion is linked to a Learning OutcomePresentation
Well organized presentation, concise response to case discussion prompt, creative elements that raise interest in topic, and demonstrates knowledge of the case during Q&A
20 pts
Total Points: 100
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