What are your competitive advantage and customer profile in the target market?

Please follow the instructions – clear headings and a table of contents are required for each part of the requirement. Headings are essentials, and please keep the text to the left at all times. Please include figures as well to show statistics.

Assignment: Export a Product and Decision of Transport & Logistics

Objective: Think about a product that you want to export from Canada to a country that you select, you must present all the stages of exporting. You have to explain specifically the transport process of this product from Canada to the destination country.

Assignment Requirement/structure:
Make sure you’re clear about these questions:
 What are your business goals?
 What is the product that you will export and why?
 Where? Select a country or two
 What are your competitive advantage and customer profile in the target market? How are they similar or different from those in your current markets?
 Who are your competitors?
 What are your financial and operational resources for the export project?
 What are the trade, regulatory and other barriers and opportunities?
 How do you plan to enter the market (e.g. through a distributor or agent, local partnership or acquisition, physical office, online marketplace and/or direct sales)?
 How to transport this product: What is the mode of transport? Who will be responsible for this transport (search the at least 3 freight forwarders)? What would be suitable incoterms for your business (explain why)?

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