What are your three ideas? how do these ideas use the communal approach? Do you think a different approach would have worked better?

Keeping the Communal Approach in mind, imagine you are a brand strategist for a non-profit educational organization. Your company is wanting to refresh the brand to something modern. Your company has asked you to come up with three ideas (pick 3 elements out of the 8 brand elements, logo, color palette, shape, tagline, voice, fonts, imagery, and positioning) to pitch in an upcoming meeting. What are your three ideas? how do these ideas use the communal approach? Do you think a different approach would have worked better?

Note: Please don’t feel like I’m asking you to pull out your design skills, short descriptions, audio replies, or quick and easy mood boards would suffice!

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