Select the two major strengths and two major weaknesses. At least one of the items must be supported with a financial ratio. Write at least one paragraph per each strength and weakness to explain the following:
What is the strength/weakness of your company? Provide a detailed description and disclose the source of this information.
Why is this strength considered a distinctive competence for the organization? Why is this weakness considered a disadvantage for the organization?
What business concepts or theories are relevant to this strength/weakness? You can use lessons learned in this course or any other course in your business program. Disclose the source of this information.
After in-depth research of your organizations’ opportunities and threats, select the two major opportunities and two major threats. Write at least one paragraph per each opportunity and threat to explain the following:
What is the opportunity/threat of your company? Provide a detailed description and disclose the source of this information.
Why is this opportunity considered important to the future of the organization? Why is this threat considered of significant danger for the organization?
What business concepts or theories are relevant to this opportunity/threat? You can use lessons learned in this course or any other course in your business program. Disclose the source of this information. For example, if you identify as an opportunity some changes in consumer behavior, you could use the Maslow Hierarchy of Needs to take advantage of the needs and design strategies to satisfy new consumer behavior
Develop the recommendation section which is the most important part of your report for the company’s leadership. Each recommendation should be fully developed. Please avoid using bullet points but include clear subsections with subheadings. Based on your organizational analysis of strengths, weaknesses, opportunities, and threats, you must write a minimum of four recommendations. In this section, you will identify potential for improvements, best practices that could become competitive advantage with potential risks and mitigations. Your recommendations could be focused on preventing future problems to occur, on mitigating potential consequences of a problem, on fixing an existing problem, or on taking advantage of an emerging business. You should briefly explain how they can be implemented.
Wrap up your report with a conclusion. Write a complete paragraph to reflect on the limitations of your research (for example, what data you wish you have access to? Is your recommendation limited to only certain market?). Close your conclusion with a summary of the most important findings of your study.
Finally, prepare and submit your final report. Organize your report as follows:
Introduction: Write a complete paragraph to introduce your work. Add a thesis statement.
Company overview (Use M1.4 description and history of the company).
Organizational Analysis (Use M2.3 and M5.3 to complete this section).
Strengths
Weaknesses
Opportunities
Threats
Recommendations
Conclusion
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